Capitol Records, in partnership with THEBLACKLABEL, announces the signing of the fierce, feverishly buzzing new K-pop girl group MEOVV (pronounced “meow”).
The globally minded, five-piece group comes via THEBLACKLABEL founder and mega-producer Teddy Park (known as TEDDY), whose credits include hits by BIGBANG, G-Dragon, BLACKPINK, and 2NE1, among others. Capitol, a label with a rich tradition of signing groundbreaking artists, is also currently home to Doechii, Ice Spice, J Balvin, Kali Uchis, Katy Perry, Maggie Rogers, Niall Horan, Sam Smith, The Beatles, Yeat, and Young Miko among many others.
The group’s name was announced on August 15th, and K-pop fans and press have been devouring every morsel of speculation since. What’s confirmed: MEOVV, which is THEBLACKLABEL’s first ever girl group launch, breaks from the conventional K-pop mold.
In addition to an animated image of a pierced and charmed cat paw reveal (HERE), THEBLACKLABEL released an early visual (HERE) of their sleek new Seoul HQ being overtaken by five giant felines. The same black cats were recently spotted in Hollywood, roaming the roof of the iconic Capitol Records Tower (visual HERE). Download the hi-res asset HERE.
The members of MEOVV have been revealed one at a time. First came an “EYES OF MEOVV” close-up teaser followed by a mysterious short film for each idol. Watch the trailers for members Ella (HERE), Gawon (HERE), Anna (HERE), and Sooin (HERE). The final member was revealed Thursday, August 29th. Combined views on the teasers have already surpassed 56 million – all before the group has released any music.
With the story continuing to unfold, the MEOVV takeover has only just begun.
About MEOVV:
‘MEOVV’ Pointedly Yet Softly Piercing Through Hearts.
MEOVV is TEDDY’s first ever girl group from THEBLACKLABEL consisting of five members: SOOIN, GAWON, ANNA, ELLA, and the final member, who will be revealed on Thursday, August 29th. Each member’s prowess and charisma has stood out to gain recognition. Effortlessly alternating between razor-sharp and smooth, MEOVV’s multidimensional charisma and energy is captivating.
About THEBLACKLABEL:
THEBLACKLABEL is a South Korean Entertainment Company, Record Label & Creative Agency founded by TEDDY. THEBLACKLABEL was established in 2016 and is home to acts such as TAEYANG, JEON SOMI, ROSÉ, LØREN, & Vince.
About Capitol Music Group:
Capitol Music Group (CMG) is comprised of Capitol Records, Blue Note Records, Motown Records, Astralwerks, Priority Records and Capitol Christian Music Group. CMG is based in Hollywood, California within the iconic Capitol Tower. During its more-than-80-years as one of the music industry’s preeminent record labels, Capitol has been home to some of the world’s most important and acclaimed recording artists, including The Beatles, The Beach Boys, Nat “King” Cole, Peggy Lee, Linda Ronstadt, Frank Sinatra, Tina Turner and countless others. Capitol’s impact on popular music continues through the work of some of contemporary music’s most popular and noteworthy artists, including Doechii, Ice Spice, J Balvin, Kali Uchis, Katy Perry, Maggie Rogers, Niall Horan, Sam Smith, The Beatles, Yeat, and Young Miko among many others.
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