UK-based B2B SaaS provider PassEntry has announced a partnership with the NRL’s South Sydney Rabbitohs that will see the club launch digital membership passes for its fans.

The link will see Rabbitohs members have access to a fully digital membership pass stored in either their Apple Wallet or Google Wallet with no additional app downloads and no paper tickets for the 2026 NRL season.

Announcing the link, PassEntry co-founder and Chief Technology Officer, Nico Cary advised “we’re delighted to partner with a club as iconic as the South Sydney Rabbitohs.

“PassEntry is built on Atlassian’s stack, and we share their belief in simple scalable digital experiences. It makes us a perfect fit for the Rabbitohs as we introduce a digital membership powered by these same technological principles.”

PassEntry’s PassShare system integrates with the Rabbitohs’ existing membership infrastructure to deliver a smooth transition for current members.

The Rabbitohs are part-owned by actor Russell Crowe and Atlassian founder and technology-billionaire Mike Cannon-Brookes.

London-based PassEntry offers mobile passes for Apple and Google wallets used by global brands including Mastercard, Universal Studios, Bath Rugby and AT&T. Its technology supports increased customer engagement, a reduction in operational costs and frictionless digital experiences at scale.