Collingwood and Jameson Irish Whiskey are stirring things up with a two-year partnership to celebrate what footy and whiskey do best – unite fans through shared spirit.
Collingwood and Jameson Irish Whiskey are stirring things up with a two-year partnership to celebrate what footy and whiskey do best – unite fans through shared spirit.
Jameson will join the black and white family as a Major Partner in the category of Dark Alcoholic Spirits.
With 245 years of heritage, the iconic Irish brand will host match-day activations and ongoing fan promotional offers at both AFL and AFLW Collingwood games.
Collingwood CEO Craig Kelly welcomed Jameson to the black and white family.
“We are delighted to welcome Jameson Irish Whiskey to the Collingwood family and look forward to working with their team across both our football programs,” Kelly said.
“With a long history of bringing people together, Jameson and Collingwood share the passion of what footy fans love – great company and sharing memorable moments.”
Supporting both football programs, Collingwood’s Irish product Sarah Rowe said she was excited for the Club to work with a brand from her home country.
“We are so excited to welcome another Irish recruit to the black and white family,” Rowe said.
“This partnership is a natural fit for Jameson, a brand that’s all about bringing mates together over shared moments.
“Whether it’s cheering from the stands or raising a glass at the bar, we’re excited to be a part of the energy and spirit of footy season.”
As part of the partnership, fans will have the opportunity to win a signed Collingwood guernsey and a Jameson Irish Whiskey pack in an exclusive prize giveaway.
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